Last updated April 4, 2024
Impossibros is a global entertainment studio specialized in the distribution of mobile games and applications.
This policy aims to furnish you with vital information and explanations regarding the collection and processing of your data by Impossibros when utilizing our applications or browsing our website. It delineates the fundamental principles governing the data practices of Impossibros concerning:
(i) the development, distribution, and monetization of mobile games and applications (“Impossibros Apps and Games”), and (ii) the operation of our corporate website (“Impossibros.com”).
If you have any inquiries pertaining to this policy or our approach to privacy and data protection, please feel free to reach out to the Impossibros Data Protection Officer, as indicated in the contact section of this document.
Why does Impossibros collect data from its apps and games?
When engaging with the Impossibros Apps and Games, we gather information about you. This information, often termed “personal data,” may be automatically collected by Impossibros as needed or provided voluntarily by you. We utilize this data to deliver the app or game you’ve downloaded, to ensure safety, and for other purposes outlined below (such as advertising) in the “More Details” section.
Upon installing and utilizing Impossibros Apps and Games, we may collect and process some of your data for various legitimate purposes.
Below, you’ll find explanations regarding why Impossibros may collect data and the legal basis upon which Impossibros relies in each case.
Impossibros collects data:
- To fulfill the services you’ve requested
(e.g., recognizing completion of the first level to grant access to the second one)
- Legal basis – Impossibros’s legitimate interest: such data processing is strictly necessary for the requested service(s)
- To conduct analytics and comprehend user interactions with our product and services to continuously enhance them, either directly or through third-party partners
(e.g., identifying user frustrations with features or determining if a level poses excessive challenge for most players)
- Legal basis for third-party analytics – Express consent: In jurisdictions where collecting users’ consent may be mandated by applicable laws and regulations, Impossibros shares personal data collected through its apps with third-party partners providing analytics services only after users express consent through the pop-up notice included in our apps.
- Legal basis for first-party analytics – Legitimate interest: Impossibros collects user data for the purpose of its own internal analytics tools. Data is used solely for Impossibros analytics tool and is not shared with any third parties. This data processing is based on the legitimate interest of Impossibros.
- To deliver personalized advertising tailored to user preferences and interests and enable Impossibros to sustain provision of free services and products
- Legal basis – Express consent: In jurisdictions where collecting users’ consent may be mandated by applicable laws and regulations, Impossibros processes or shares personal data collected through its apps for personalized advertising purposes only after users express consent through the pop-up notice included in one of our apps.
For all data processing activities dependent on users’ consent, you can withdraw your consent at any time from the “settings” page in our various applications.
Please note that should you withdraw your consent or refuse to consent initially, you will still receive advertising, though it may be less relevant to you as it will not be tailored to your interests.
What data does Impossibros collect from its apps and games?
For all the objectives delineated above, the information gathered by Impossibros is restricted to:
- The applications you are utilizing
- Your IP address
- Your Mobile Advertising ID (such as Apple IDFA or Google AAID – these are technical identifiers developed by mobile operating systems for advertising purposes and remain under your control, capable of being reset or erased at any time through your device settings) and device identifier (for instance, IDFV for iOS devices and Android ID for Android devices)
- Details about the device you use and your connection (including user agent, connection type, timestamp, system language, device model, screen resolution and settings, battery level, available storage space, time zone, OS)
- Data related to your actions within our applications, notably how and when you use our applications, and your interactions with the advertising displayed within our applications (such as the number of ads served, potential clicks)
In certain Impossibros Apps and Games, you may opt to log in to your account using a third-party service (such as Google or Apple) to enhance your experience (e.g., syncing your progress across multiple devices, securing your progress, and restoring it in the event of device loss or upgrade, etc.). In such instances, we may collect and securely store your email address (and no other account data) in a hashed format within our database. This information will be utilized by Impossibros solely for account recovery and customer support purposes. We will not share your hashed email with any third parties.
With whom may your data be shared & why?
Impossibros does not disclose your personal data to third parties without your explicit consent in jurisdictions where collecting users’ consent may be mandated by applicable laws and regulations.
Upon consenting to the collection of data for advertising and analytics purposes, we may share the aforementioned data with the following categories of recipients:
Ad Partners: These partners enable us to monetize the ad inventory of our apps and offer users free products and services.
These partners typically gather data through their own tools (Software Development Kits or “SDK”). You can access a list of our partners who implement advertising SDKs in our applications and review the privacy policies of their services, which outline their practices and allow you to exercise your rights directly with them.
- AdColony – https://www.adcolony.com/privacy-policy/
- AppLovin – https://www.applovin.com/privacy/
- Bidmachine – https://www.bidmachine.io/privacy-policy/
- Facebook – https://www.facebook.com/about/privacy
Analytic companies: These entities furnish us with tools and technologies that facilitate a deeper understanding of how users engage with our services, aiding us in their enhancement. Typically, these partners also gather data through their proprietary SDKs. Below, you’ll find a list of our partners who integrate analytical SDKs within our applications:
- Crashlytics – https://policies.google.com/privacy
- Firebase – https://policies.google.com/privacy
- GameAnalytics – https://gameanalytics.com/privacy/
- Mixpanel – https://mixpanel.com/legal/privacy-policy/
Authorities: only to the extent we are obliged to by applicable laws and regulations.
Impossibros Website
Impossibros Website is primarily informative, and its usage is governed by the Terms and Conditions available here.
Why does Impossibros collect data from its website?
Similar to most websites, when you browse on impossibros.com, certain information about your connection and device(s) is automatically collected for the website to function correctly.
Impossibros and its partners also utilize cookies and similar technologies to analyze how our users interact with our services and administer the website. Cookies are small text files stored on your browser that allow the collection of non-personally identifiable information related to your navigation on a website.
You can control the use of cookies in your browser settings, but disabling cookies may affect certain website functionalities.
What data does Impossibros collect from its website?
For the aforementioned purposes, the data that Impossibros and its partners collect is limited to:
- Browsing events and interactions with the website’s contents and services
- Anonymized IP address and technical information related to your browser and/or device (user agent)
- Information you voluntarily provide when you contact Impossibros
Analytics and third-party cookies
Impossibros employs Google Analytics to collect information related to the web traffic on our website. This service enables us to measure the performance and proper functioning of our website and to enhance your experience. Impossibros has configured this tool in a manner that anonymizes the collected information, preventing the identification of any end-users of our website.
For more information on the data protection and privacy aspects of these analytics services, please refer to Google’s specific policy accessible here: https://policies.google.com/privacy and opt-out from Google Analytics data collection here: https://tools.google.com/dlpage/gaoptout
Social networks and other communication tools
Our website also provides communication tools allowing users to share content on social networks. When you interact with such social media widgets or “share buttons,” these social network companies may collect information about you and/or your device and connection. Your interactions with these services are governed by the respective privacy policies of the companies providing these services. For more information on the data protection and privacy practices of these companies, please refer to their specific policies listed below:
- Facebook: https://www.facebook.com/about/privacy/
Security and other important information
How long does Impossibros keep your data?
Personal data collected, received, and processed for the purposes described in this policy is not retained longer than necessary by Impossibros.
Impossibros does not retain user-level data for more than 13 months except for the data collected for the purpose of its first-party analytics tool, which can be stored for up to 25 months based on the guidelines of our Supervisory Data Protection Authority.
Children’s data
Impossibros never knowingly or willingly collects any personal data concerning children under 16 years of age. If you are under 16, please do not use Impossibros Apps and Games.
International transfers
Some of the partners and processors referred to in this policy are located outside of the European Union.
In such cases, we ensure that:
- The personal data is transferred to countries recognized as offering an equivalent level of protection or,
- For personal data transferred outside of countries recognized by the European Commission as having a sufficient level of protection, any of the mechanisms offering appropriate guarantees is used, for which provision is made by applicable regulations, notably the adoption of the standard contractual clauses of the European Commission.